The affiliates of Riyadh Cables currently cover an astonishing 1 850 000 square meters and reach 22 local and regional sites, including Riyadh/Saudi Arabia, the United Arab Emirates, and the Iraq Republic. At its cutting-edge facilities, the company makes and supplies every form of wire and cable. Since its founding in 1984, the firm has been committed to implementing a thorough quality management programme for assessing and tracking all corrective and preventive action plans, enhancing its position as a pioneer in the Middle Eastern wire and cable sector.
The major goal of the partnership with Riyadh Cables was to develop an engaging, user-friendly experience to promote the new portal. By employing best practices for user interfaces, the portal effectively conveys important information to its audience by offering superb visual representations of difficult-to-understand and abstract facts.
What began as a content hub to launch the latest products from Riyadh Cables evolved into an all-immersive virtual space that unifies the brand experience and creates consistency across Riyadh Cable’s global business.