Being one of Malta’s leading car companies, in 2022 Muscats Motors wisely made the decision to step up their digital game and ensure that their range of innovative vehicles is as well represented online as it is in their showroom. That is why they commissioned NIU, in partnership with ANCHOVY to revamp their online platform.
Where do we start?
Following a number of client meetings and briefings, it was soon established that the aim of this new website was more than just adding a glamorous look & feel to the brand’s online presence. It was also intended to add more functionality and to feel more intuitive and friendly to the end-user, such that prospective clients could easily find what they are after, while being able to appreciate the quality and value of the company’s prestigious brands.
Above all, the new website would serve to boost the company’s CTAs (call-to-actions) and improve their CROs (conversion rate optimisation), thanks to new features such as the option to book a test drive directly through the website.
Fasten your seatbelt
Muscats Motors’ new website redesign allowed them to communicate more clearly with their customers, making it easier for them to demonstrate their products and services. In addition to the striking visuals and natural flow of content on the website, an interactive module was also integrated, which buyers could use to discover and explore a range of different customisation options for their new vehicles.
Designated accessibility features such as text and colour adjustment options were also included, which further contributed to the site’s usability, even to persons with certain visual impairments.
The more you know
One of the primary objectives which was achieved with the new website was that it was made much easier for the end-user to get well informed about the products and services that the company offers before they have even stepped foot into the showroom. This was well aligned with the company’s vision to anticipate customers’ needs and offer a set of tailored solutions to accommodate such requirements.
An experience worth your while
Professional, fast and efficient service - Muscats Motors’ new online platform was designed to reinforce and amplify such core values which stand at the heart of the company. This was also reflected in the company’s efforts to include more than just its primary products on its new platform. The new website also includes an array of information on other aspects offered by the company such as servicing, parts and accessories, establishing itself as an ideal digital solution that efficiently meets the demands of interested clients.