Misk Youth Hub
Misk engaged us to create a distinctive brand identity and digital experience for Misk Youth Hub, a platform designed to support Saudi youth through education, career, and entrepreneurial stages. Following stakeholder workshops, we developed a bilingual identity inspired by Al Sadu patterns and redesigned the website with inclusive UX principles, supporting both Arabic and English users seamlessly.
Culturally Rooted Identity
Al Sadu patterns, colour systems, and custom bilingual typography created a visually distinctive brand grounded in Saudi culture.
Inclusive UX Design
The platform supports both left-to-right and right-to-left layouts, ensuring accessibility and usability for all users regardless of language.
Community-Driven Platform
The experience was designed around real user journeys, encouraging exploration, participation, and long-term engagement within the youth community.
Summary
We created a culturally grounded brand identity and UX-led platform for Misk Youth Hub, designed to engage ambitious Saudi youth. Inspired by Al Sadu patterns, the identity balances heritage with modernity, while the redesigned website improves usability, accessibility, and community-building across bilingual audiences.