Hili Ventures approached ANCHOVY. to take their McDonald’s franchise based in Malta to the next level through digital campaigns to launch new products, boast about their internal work culture and to stay as close as they can to their customer base.
There were four main objectives of this collaboration:
- Community Management
- Social Media Management
- Consumer sentiment survey
- Competitor report
- Track and report on online comments and online reviews
- Respond to customers 24/7
- Social media monitoring on different social media platforms, pages and groups
- Strategy Session
- Creative Concept
- Digital Strategy
- Posting & Boosting
- App Strategy
- Understanding Consumers Trends
- Monitoring Consumers spends on F&B and other categories
- Observe significant changes in consumer behavior
- Understanding Food Category Spending Expectations
- Website Audit of major competitors
- Key Insights of major competitors
- Social Media Audit and Monitoring
For this campiagn we started from some keypoints:
- Millennials want to progress quickly
- They are not afraid of working hard
- They are more realistic than generation Y
- They are forward thinkers (careers, house, future,etc)
- Millennials are using Instagram more than Facebook
Survey/contest | Getting more followers:
- This campaign will work on Facebook but it will be way better on Instagram
- Create a quick survey in store (Face or Insta)
- With a quick contest we can have more followers (through your new app)
Main video | Promote your USP.
- As you can get in a big position quickly
- McDonald’s trust the millennials -There is a lifestyle behind
- With you they can start a career
- Showing our target in a party mode with the frame stopping to show their age and position.
10 sec Videos | Real success stories.
- Take 4 of your actual young employees
- Let them explain their journey
- Put the creative concept in a real contest.
Instagram stories | Engage people with your content.
- Create some visuals with 2 people
- 30yrs suit guy vs 21yrs t-shirt guy
- Who’s the boss - voting stories
- Answer will be shown on Instagram story
- App Usability Research
- Push Notifications Ideas
- Customer Complains Dashboard
- External Employee attractiveness & Internal Employee engagement based on Data Insights & Research