For Grundfos Homes, sustainability is a mindset, a way to do business. It is about bringing value to the world, to their clients, to their business, and to their employees in the most sustainable way.
Grundfos offers something special to their customers, groundbreaking water solutions which are innovative and built to last. Grundfos homes reached out to us to revamp their landing page and build awareness about their products as well as highlight their leadership in the market. Such changes were required in order to harness the tremendous growth ahead in these markets: KSA, UAE, Kuwait, Qatar, Bahrain, and Oman.
Setting the Foundation
We worked with Grundfos to evolve its brand identity for awareness across a broader national audience. We used Grundfos home's brand pillars to anchor us as we infused sophistication, and desirability to create a fresh clean design. A landing page was designed with the end-users in mind; villa and apartment owners, individuals renovating their homes and family households. The informative landing page was also designed to drive engagements and conversions through the various touch points available on-site.
Digital activation plan
Setting the right digital strategy was vital to reaching a large-scale audience, through the use of social media and Google advertising. The new landing page would serve as the go-to information source for home water consumption as Grundfos products can offer solutions to customer pain points.
Everyone, meet Grundfos Homes Pumps
With a brand new landing page and a digital activation plan, it was time to re-introduce Grundfos. We launched a national campaign focused on exactly what makes Grundfos special: Smart pumps, high-quality materials, smart features and extremely silently.