Air Arabia
Air Arabia engaged us to expand brand awareness across key European markets including Germany, France, Spain, and the UK. Through in-depth destination research and persona development, we created culturally relevant creative assets and social media copy. Campaigns were localised and translated to ensure messaging resonated with each market while remaining consistent with brand guidelines.
Persona-Driven Strategy
Research defined audience motivations and travel intent. Personas guided targeting and messaging decisions. Campaigns were built on real traveller insights. Relevance increased across markets.
Destination-Led Creative
Visuals focused on iconic Moroccan landmarks. Artwork remained consistent with brand guidelines. Creative supported both inspiration and awareness. Destinations became central storytelling elements.
Multilingual Execution
Copy was written per market and objective. Translations preserved intent and tone. Campaigns resonated locally across regions. Brand consistency was maintained globally.
Summary
We supported Air Arabia’s European growth with a destination-led digital campaign. Deep research informed personas, creative direction, and multilingual messaging. Landmark-focused visuals and targeted ad copy helped position Air Arabia as the preferred airline connecting Europe with Morocco.