Companies need to be present for the searching shoppers throughout the four phases of Black Friday, from prep to wrap-up, while making sure to maintain their focus on the best way to reach them. But with an ever-changing market and growing consumer demands, how can businesses make sure that they are prepared for what comes next?

Download the eBook from the below link to gain more insight into the mind of consumers in Saudi Arabia, based on statistical data collected during the four phases of Black Friday.