We are ecstatic to announce that ANCHOVY has officially integrated with The Studio Upstairs to form a new Saudi-based creative agency, ANCHOVY x The Studio Upstairs.

The Studio Upstairs / The STUPS is a female-driven creative agency led by Tala Saleh in the heart of Khobar. Founded in 2013, The Studio Upstairs has established a reputation for delivering innovative and effective creative solutions to local and regional clients. The agency's portfolio includes branding, digital strategy, marketing campaigns, social media & culturally creative projects.

The creation of ANCHOVY x The Studio Upstairs is bringing together a new and exciting team of Saudi and international experts working in tandem to deliver unique solutions that are both as rooted in Saudi Arabian consciousness as they are globally strategic. Our cross-pollination of talent provides comprehensive and unique solutions in the world of branding, marketing and tech, and is one of the first hybrid agencies of its kind in the market.

This new company is expected to create a powerhouse in the digital and creative services space, combining ANCHOVY's global outlook and reach with The STUP's local market knowledge and expertise.

Co-founder Tala Saleh was eager to express her excitement about the integration, saying, "This new powerhouse will create a multidisciplinary team that will be able to quickly provide dynamic, tailored solutions, thanks to its hybrid setup of international expertise combined with local insight and talent. This will ensure that our clients will benefit from a broader range of services and the best talent in the industry."

The integration is expected to bring new growth opportunities for both ANCHOVY and THE STUPS, as they leverage each other's strengths to offer specialized digital and creative services. ANCHOVY's Chief Strategy Officer, Zak Borg, added, "We are thrilled to be working closely with Tala and her team on the ANCHOVY family. This integration aligns perfectly with our strategy of expanding our global footprint and diversifying our service offerings."

Based in Riyadh, with a branch in Khobar, Saudi Arabia, ANCHOVY x The Studio Upstairs will serve as a strengthened end-to-end digital agency for businesses across a wide range of industries who wish to provide creative and digital experiences that stand out. The founding of this new brand is a testament to the power of collaboration and the strength of the digital and creative services industry. As the world becomes more connected, businesses need to adapt and innovate to stay ahead, and through this integration we will be in an even better position to provide clients with the tools they need to succeed in an ever-changing landscape.