Category: Branding

In today’s content-driven world, establishing a memorable brand identity is more critical than ever. As new brands launch daily, keeping your brand image fresh shows your audience that you take your visual and creative direction seriously. Whether it’s a partial brand refresh or a complete rebranding, managing your brand effectively requires ongoing efforts to ensure … Continued

A brand is much more than just a logo or a design, it is the consumer's perception of a company, product or service. It represents the image, reputation and personality of the organization.

In a recent branding masterclass held in Riyadh, Saudi Arabia, our Head of Design, Philip Mercieca was able to explain the importance of branding and how it can contribute to improving a company's digital presence.