Shannon is an energetic and driven person, who has a deep passion for building successful strategies, brands and businesses from start-ups, to scale-ups, to large corporates. She enjoys challenging projects and is meticulous in her outcomes and results. She has an entrepreneurial spirit and enjoys new business development and networking. She thrives on building strong relationships and believes in a work life balance. She is highly accomplished with over 25 years of experience working across Africa and Europe. Her expertise ranges across a diverse set of industry sectors such as Retail, Fintech, Insurance, Telecomms, Retail, Financial Services, Information Technology, Luxury, Leisure, Education, FMCG, Medical and E-Commerce.